David
Rojas
León

Interdisciplinary Designer.

Portfolio

  • Earth to Paris 2015
    Digital Outreach, Social Media, Climate Change, Social Good, International
  • Social Good Summit 2015
    Digital Outreach, Social Media, Social Good, International
  • EMPSAL 10th Anniversary
    Branding
  • The Field Guide to Future Green Map
    Print design, Editorial design, Communication design, Strategy, Environment
  • The Circle of Time - UN
    Digital, UX-UI, Interactive, Communication design
  • Reflexión & Praxis
    Branding, Editorial design, Communication design
  • 3N16M4
    Game design, Print design, Communication design, Branding
  • Mapping Series
    Posters design, Print design, Communication design
  • 733
    Branding, Print design, Marketing, Hospitality
  • Sabores de mi Tierra
    Editorial design, Print design, Communication design, Hospitality
  • El Altillo
    Branding, Print design, Marketing, Hospitality
  • Portafolio IEU
    Editorial design, Print design, Communication design, Urban studies
  • 733
    Curadores Urbanos Medellin
    Branding, Posters design, Print design, Communication design, Web design, UX-UI, Urban Affairs
  • Annual Report Banco Finandina
    Editorial design, Print design, Communication design, Banking
  • Rock al Parque 20th Anniversary
    Posters design, Print design, Culture
  • ACIUR
    Branding, Print design, Communication design, Academia
  • Con el Corazón en los Pies
    Posters design, Print design, Culture
  • Zonas Habitat
    Zonas Hábitat
    Branding, Posters design, Print design, Communication design, Strategy, Urban affairs
  • Guía de Trámites de Urbanismo y Construcción
    Editorial design, Print design, Communication design
  • VUC
    Posters design, Print design, Communication design, Urban affairs
  • Griset Damas Escuela de Flamenco
    Branding, Posters design, Print design, Communication design, Web design, Culture
  • A Home for Everyone
    Posters design, Print design, Social Justice
  •  

Portfolio: Earth to Paris 2015

Earth to Paris 2015
Along the lines of the Social Good Summit, the UN Foundation and Mashable organized an event during the COP21 which addressed Climate Change and environmental issues. In order to amplify the message, a series of visual statements - based on keynotes and presenters' quotes- were designed and released in real time.
UN Foundation & Mashable
New York, NY - Paris, France (remotely)
2015
  •  

Portfolio: Social Good Summit 2015

Social Good Summit 2015
Designed visual statements for the digital outreach of the Social Good Summit 2015, a two days event organized by Mashable and the UN Foundation which reunites world leaders on the achievement of the Global Goals.
UN Foundation & Mashable
New York, NY
2015
  • 733
  • 733
  • 733
  • 733
  • 733
  • 733
  • 733
  • 733
  • 733
  •  

Portfolio: The Field Guide to Future Green Map

The Field Guide to Future Green Map
Green Map System unearths local knowledge through mapmaking to foster collective action for lively and sustainable development worldwide. This guide comprises a roadmap that leads the organization to its sustained future in three phases: short, mid and long term. Each phase presents a series of solutions to ensure the resources to find financial stability, during the next 3 years.
MFA Design for Social Innovation,
School of Visual Arts
for Green Map
New York, NY
May 2015
Co written and designed with: Azmina Alimohd, Ivan Boscariol, Yinman Guo, Kara Isabella and Maia Kaufman
  • Green Map
  • Green Map
  • Green Map
  • Green Map
  • Green Map
  • Green Map
  • Green Map
  •  

Portfolio: The Circle of Time - UN

The Circle of Time
The Circle Of TimeThe concept of a circle was used to visualize the cyclical nature of a critical moment in UN history for their 7OTH Anniversary Exhibition.
MFA Design for Social Innovation, School of Visual Arts
for the UN
New York, NY
November 2014
Co designed with: Bruno Silva, Caroline Mc Andrews, Sultana Abar, Yinman Guo
  • UN
  • UN
  • UN
  • UN
  • UN
  • UN
  • UN
  •  

Portfolio: Reflexión & Praxis

Reflexión & Praxis
Reflexión & Praxis is a Colombian Consulting Firm who encompasses the wealth of knowledge coming from its founders' wide experience in Academia and a network of professionals. The company, recently created, wanted to represent the solid background and expertise of its founders and associates, and its two fundamental pillars: reflection, a thoughtful process, and a practical factor leading to action.
Reflexión & Praxis
Bogotá, Colombia
2015
  • UN
  • UN
  • UN
  • UN
  •  

Portfolio: 3n16m4

3N16M4 (Enigma)
A three-player, cooperative game of strategy and decoding. The objective is to correctly arrange nine hidden digits in order to match the code in the center of the board. Each player must use their clues, and rely on each other to place the digits in the right order.
MFA Design for Social Innovation, School of Visual Arts
New York, NY
February 2015
Co designed with: Amer Jandali, Barbara Fang, Claire Kim, Manolo Ampudia.
Photographies: Maia Kaufman
  • 3N16M4
  • 3N16M4
  • 3N16M4
  • 3N16M4
  •  

Portfolio: Mapping Series

Mapping Series
This series is the result of a journey of exploration through various materials, concepts and media, addressed to represent the diversity of mapping visualization.
MFA Design for Social Innovation, School of Visual Arts
New York, NY
September - December 2014
  • Mapping
  • Mapping
  • Mapping
  • Mapping
  • Mapping
  • Mapping
  • Mapping
  • Mapping
  •  

Portfolio: 733

733
733 is a Bistro located in the magical city of Cartagena de Indias. The menu combines French, Caribbean and typical dishes from the region, offering an exquisite selection of international cuisine. The name and branding of the restaurant revolved around its location in the colonial city, situated at the horse coaches square.
733
Cartagena, Colombia
July 2014
  • 733
  • 733
  • 733
  • 733
  •  

Portfolio: El Altillo

El Altillo
El Altillo was a temporary bar created for the holidays season 2013-2014. This bar opened its doors from December 2013 to January 2014, in the beautiful old city of Cartagena de Indias, as a way to be part of the vibrant scene and atmosphere around the city during the most touristic season of the year.
El Altillo
Cartagena, Colombia
July 2014
  • 733
  • 733
  • 733
  • 733
  • 733
  • 733
  • 733
  • 733
  • 733
  •  

Portfolio: Portafolio IEU

Portafolio IEU
IEU, Urban Studies Institute – the National University of Colombia is an investigation bureau in charge of developing suitable projects for the benefit of urban and rural contexts throughout the country. This portfolio includes the most emblematic projects yielded by the institute, demonstrating the impact obtained from its activity.
Urban Studies Institute
Universidad Nacional de Colombia
Bogotá, Colombia
December 2013
  • 733
  • 733
  • 733
  • 733
  •  

Portfolio: Curadores Urbanos Medellín

Concurso Curadores Urbanos Medellín
An Urban Curator in Colombia is a decisive role in the cities and towns, they have the important mission of grant licences for the use, transformation and urbanization of grounds and premises. The Medellín City Hall decided to launch a call with the purpose of recruiting suitable candidates for two of these positions.
Urban Studies Institute
Universidad Nacional de Colombia
Medellín City Hall
Medellín, Colombia
October 2013
  • 733
  • 733
  • 733
  • 733
  • 733
  •  

Portfolio: Annual Report Banco Finandina

Annual Report Banco Finandina
Banco Finandina is a Colombian banking establishment specialized in retail banking, in short, peoples' banking. This issuance provides a summary of the behavior of the bank during 2013 to be analyzed, maintained and improved during 2014 and the years to come.
Banco Finandina
Bogotá, Colombia
March 2014
Co designed with Daniella Rodríguez Santarelli
  • 733
  • 733
  • 733
  • 733
  • 733
  • 733
  •  

Portfolio: Rock al Parque 20th Anniversary

Rock al Parque 20th Anniversary (Poster Proposal)
Rock al Parque Festival is the most important Colombian music festival held by Bogota district government. In 2014 the festival celebrated its 20th Anniversary, calling for a competition to find its official poster and new branding. Rock al Parque Festival competition
IDARTES - District Institute of the Arts
Bogotá, Colombia
June 2014
  • 733
  • 733
  •  

Portfolio: ACIUR

ACIUR Annual Seminar
The Urban-Regional Research Colombian Association holds an annual seminar which brings together the academic and scientific authorities in Colombia around territorial issues. For 2014 the association sought to convey a new identity in order to promote its seminar and its events offer. The promotion of their annual seminar was launched during the UN World Urban Forum 2014, held in Medellín, Colombia.
ACIUR
Bogotá, Colombia
April 2014
  • 733
  • 733
  • 733
  • 733
  • 733
  •  

Portfolio:Con el Corazón en los Pies

Con el Corazón en los Pies
Every single year a flamenco show is presented by GrisetDamas Flamenco School. For 2013 the concept that contains the whole show is giving emotional features to the body movement. Footwork in flamenco is a fundamental element, granting it a special significance only compared to soul emotions represented by a heart.
Griset Damas Flamenco School
Bogotá, Colombia
May 2013
  • 733
  •  

Portfolio: Zonas Hábitat

Habitat Zones - Zonas Hábitat
Based on the concept of construction represented by Lego blocks, this campaign was intended to spread a notion of collective work aimed to improve the quality of life in certain urban areas in Bogota.
Secretariat of Habitat
Bogotá, Colombia
September 2011
  • 733
  • 733
  • 733
  • 733
  • 733
  • 733
  •  

Portfolio: Guía de Trámites de Urbanismo y Construcción

Urbanism and Construction Procedures Guide
This manual contains a complete guide for procedures, for constructors and urban planners, required for made advances on building in the city. The guide includes useful infographic data intended to support the endeavor aimed to cope such a long term and ambitious project, being in a framework of the city as a social construction.
Secretariat of Habitat
Bogotá, Colombia
August 2010
  • 733
  • 733
  • 733
  • 733
  • 733
  • 733
  • 733
  •  

Portfolio: VUC

Single Window for Building (VUC - Ventanilla Única de la Construcción)
Supported in the anti – bureaucracy efforts included on the Urbanism and Construction Procedures Guide, the single window for building program has been developed as a one-stop service intended to facilitate the whole process. The campaign exposes the notion of constructing a building as easy as clicking meanwhile navigating through the online process.
Secretariat of Habitat
Bogotá, Colombia
August 2011
  • 733
  • 733
  •  

Portfolio: Griset Damas Escuela de Flamenco

Griset Damas Escuela de Flamenco
Griset Damas is a recognized Cuban flamenco dance master in Bogota. Her school is the most important flamenco dance academy in the city, the reason why a revamping branding was necessary. In 2013 was developed a consistent brand which led the school to be consolidated.
Griset Damas Flamenco School
Bogotá, Colombia
May 2013
  • 733
  • 733
  • 733
  • 733
  •  

Portfolio: A Home for Everyone

A Home for Everyone, Posters Series
This short series was created to be submitted in the Poster for Tomorrow’s annual competition, in 2013 its call issue was the universal right to housing. This series portray some common and disregarded situations, stressing out the conditions on downtrodden undergoing miserable environments by the use of metaphorical language.
Poster for Tomorrow competition
2013
  • 733
  • 733
  • 733
  •  

Portfolio: Sabores de mi Tierra

Sabores de mi tierra
Julián Blanco is a young chef who has been inspired by the colors, flavors, and textures from Colombia to create his degree project. This booklet presents an introduction to his work and his colorful proposal.
Julián Blanco
Instituto Superior Mariano Moreno, Gastronomy School
Bogotá, Colombia
November 2013
  • 733
  • 733
  • 733
  • 733
  •  

Portfolio: EMPSAL 10th Anniversary

EMPSAL 10th Anniversary
The graduate program on Land Markets and Policies in Latin America at the National University of Colombia is celebrating its 10th Anniversary. As a way to represent its work, the program sought to encompass the work of their students on rural and urban areas.
Instituto de Estudios Urbanos
Universidad Nacional de Colombia
Bogotá, Colombia
September 2016
  • 733
  • 733
  • 733
  •  

Social Innovation

  • PIEZAS FALTANTES - MISSING PIECES
    Connecting Colombian Victims through Storytelling
  • SUNNY
    A low-tech, affordable children's accessory that continually monitors body temperature.
  • Liftocare
    A tool to help people with motor disabilities and their caregivers.
  •  

Social Innovation: Piezas Faltantes (Missing Pieces)

Piezas Faltantes
Piezas Faltantes (Missing pieces) is an intervention that brings to life the memory of people in Colombia who went missing due to the political armed conflict.
Thesis Project
MFA Design for Social Innovation
School of Visual Arts
2015-2016
  • 733
  • Piezas Faltantes connects a disregarded population in Colombia — family members of people who went missing due to the political armed conflict — with audiences in big cities, preserving the memory and dignity of their loved ones by shining a light on their stories. The intervention is intended to defeat a big hurdle between those who had suffered the scourge of the conflict and those who had not: indifference.
  • 733
  • Through a lens of empathy, big audiences in Colombian cities connect with the stories of those who disappeared and never came back, by involving a storytelling strategy that includes the active participation of the families, artists, social organizations and the public itself in a collaborative art experience that addresses a common goal: no more victims.
  • 733
  • pf
  • pf
  • pf
  • pf
  • The following video explains the stages of the platform developed to connect families of victims with Colombian public, everyday people in big cities.
  •  

Social Innovation:SUNNY

SUNNY
SUNNY is a low-tech, affordable children's accessory that continually monitors body temperature. At the first sign of a fever, it emits a soft light and plays a gentle melody notifying nearby adults to pay attention to the child. It easily snaps onto the child’s top, near the chest, and there are endless ways to personalize it with stickers.
Social Entrepreneurship Project
MFA Design for Social Innovation
School of Visual Arts
2015-2016
Co developed with
Yena S. Lukac, Sultana Abbar and Nelson Hong-Ming Tseng 2015-2016
    WHY?
    In the US, 2.5 million children live with compromised pulmonary, cardiac, or neurological systems. For these children, it is critical to monitor body temperature to reduce the risk of developing further complications. However, the widely available digital thermometers in the current market aren’t suitable for round-the- clock monitoring, and the new “smart” or wearable thermometers made by our competitors, such as Fever Smart or TempTraq, aren’t suitable for parents with average income because they are too expensive.
  • sunny
  • APPROACH
    Our team's key insight is that the technology required to pair the temperature monitor with a smartphone app not only adds cost but also limits its use. Additionally, our competitors overlook the fact that, unlike infants, toddlers, and young children will take off the device unless it’s comfortable and appealing to them.
  • 733
  • BENEFITS
    - Increased confidence and assurance for all caregivers (parents, teachers, nannies and other family members) of the child with chronic conditions that require continuous fever monitoring.
    - Parents and caregivers can save money
    - Both parents and children will be benefited from its “put on and go” convenience.
  • 733
  • MY ROLE
    This project was developed as part of the Entrepreneurship course in the MFA Design for Social Innovation at School of Visual Arts. During an eight months span, my role changed according to the needs and evolution of the project. My participation included:

    - Mapping the opportunity landscape for the project
    - Mapping the User's Journey
    - Design ideation
    - Viability and feasibility research
    - Budgeting and crafting the finance plan
    - Branding design
  • 733
  •  

Social Innovation:Liftocare

Liftocare
Motor disability not only affects those directly impacted, but also families and caregivers, who can suffer injuries from repetitive motion and the lifting of patients. This tool allows caregivers to lift those in their care without suffering injury or strain. Three retractable straps are attached to a belt worn by the caregiver, and through an embrace the patient is lifted and moved.
FIX!, Collective exhibition curated by Kevin O'Callaghan
MFA Design for Social Innovation, School of Visual Arts
New York, NY
January 2015
  • sunny
  • sunny
  • sunny
  •  

About me

As a graphic designer, I am an expert in the management and development of visual communication systems within the framework of strategies used in corporate, institutional, cultural or social contexts.
Born in Bogotá, Colombia in 1983, and currently living in New York, NY, I have been focused on the interpretation of my surrounding world looking the prisms of both art and design. Education is the key to establishing a solid career and success, but experience and taking into account people's emotions has been the key to having an accurate understanding of work context. My goal as a designer and communicator is not only to create functional products, but to contribute in the transformation of people's behaviors from the practical, to an aesthetic and a symbolic perspective.

Contact

mail  david@reddesign.co

mail   +1 917 371 6958

mail  linkedin